Visibility into your most precious resource.

"Revenue is vanity, profit is sanity, but cash is king." - Anonymous Smart Person

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Cash and Working Capital Visibility

There may be no worse fire drill than a liquidity squeeze. Cash shortfalls can force businesses into bad decisions and missed opportunities. Worse, options may be limited (or non-existent) if the time to act has already passed.  

Cash and profitability are very different beasts. The saying "you have to spend money to make money" is appropriate here - materials, inventory, labor, and production typically come before sales and collections. Understanding the nuances of your "cash conversion cycle" is critical.

We can help you tame the beast.

Keep your finger on the pulse with First Water

Cash is what courses through the veins of your business. With tools and processes such as 13-week cash flow forecasts, you can identify tight spots and act proactively before there's a problem.


Forecasts Driven By Your Data and Knowledge

Connect pipelines, backlogs, and accounting data in a centralized location. Then incorporate your knowledge into forecast assumptions.

Institutional-Grade Functionality

Build off trends or individual relationships such as invoicing by customer. Comparisons across forecast versions help identify areas for continued improvement.

Done-For-You Managed Solution

We're here for you, able to design, build, maintain, and enhance. Enjoy consistency and confidence in your tools and forecast processes.

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Read more about our other FP&A capabilities!

Combined together, FP&A capabilities are powerful. Plus, once the core foundation is established, adding incremental pieces is much easier.


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KPI Dashboards & Business Intelligence 

Get the right data in the right hands for the right dialogue. Aggregate, transform, and visualize data for actionable insights. Learn more here.

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Forecasting, Scenario Analysis & Budgeting

Set the course and define the goal posts. Quickly assess scenarios and drive credibility with stakeholders and capital partners. Learn more here.

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Get the Whitepaper

Download our whitepaper, Unleashing FP&A, to learn more about FP&A capabilities and the new solution for small and midsize businesses!

Let's start a dialogue.

Grab some time with a member of the First Water team to start a dialogue about your goals and how the finance experts at First Water can propel you down your path.